Adam Woullard is a leading sports communication and PR expert, as well as the Director of Communications for the U.S. Anti-Doping Agency (USADA). Adam shares how USADA is working with the Ultimate Fighting Championship (UFC) to administer anti-doping programs and ensure clean competition. He also discusses the recent expansion of the UFC’s anti-doping program, how he got involved in the anti-doping movement, and current challenges in keeping up with advances in anti-doping science and doping methods.